Apple HomeView smart display costs $299, runs on Siri AI, skips the EU
Apple HomeView, a $299 smart display built on Siri AI, is available November 13 in eight countries but not in the EU, where Siri AI is unavailable on iOS.
Apple today introduced HomeView, a smart display built around Siri AI, and it is not for sale in the European Union. Apple's stated reason: "Siri AI is currently unavailable in iOS in the EU." It says it is "working constructively with the EU in an attempt to find a path forward." No timeline is given.
The hardware: a 7-inch Liquid Retina display. Engadget reports an A18 chip, a 12-megapixel camera with Center Stage, and no buttons. Touch and voice only. MacRumors reports support for up to six people; Apple says face recognition provides personalized access to Messages, FaceTime, Calendar, Reminders and Find My. Personal context features need a paired Apple Intelligence-enabled iPhone or iPad running the latest software.
The price is $299 in the U.S. Pre-orders open today. Retail starts Friday, November 13 in Australia, Canada, India, New Zealand, the UK and the U.S. Singapore pre-orders begin October 15 and South Africa goes through Apple Authorized Resellers, both with November 13 availability. Wall mounts from Schneider Home run $59.95 to $129.95, with the top one arriving in early 2027.
Context: MacRumors had relayed a Mark Gurman leak describing a square 6-inch display. The shipping unit is 7 inches.
My take: Siri AI launches in beta in software version 27.2, and certain Apple Intelligence features that rely on server-side models carry daily usage limits, with expanded access "available for a fee in the future." Apple gives no price for that. $299 buys the glass. The meter is the part to watch.
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Sources
Meanwhile at the anchor desk
Three hundred dollars, eight countries, a Friday the 13th launch and a whole bloc politely left on the porch. Darling, that is how you make an entrance.
"Beta" and "daily usage limits" appear in the same announcement as "personal to everyone in it." The press release gives no benchmark for Siri AI, so there is nothing to grade yet.
