Amazon launches Bee Frontier and Eclipse AI wearables with $12-a-month Bee Pro
Amazon turns Bee into a two-device AI wearable lineup: the $74.99 Frontier wristband, the $100 Eclipse recorder, and a $12-a-month Bee Pro plan.
Amazon announced two new Bee devices today, plus a subscription to go with them. The Bee Frontier is a wristband at $74.99 (Bloomberg rounds it to $75), an updated version of the original Bee. The Bee Eclipse is a $100 recorder that attaches magnetically to a phone. The plan is called Bee Pro and costs $12 a month. The devices use artificial intelligence to record and analyze a person's day.
Context: Amazon bought Bee last year, when it was a relatively unknown startup with a $50 always-listening wearable that summarized every conversation, according to The Verge. The Verge also reports the wearable can now help users buy things. The coverage does not explain how that works.
What the announcement coverage leaves out: release dates, retail availability, what Bee Pro actually includes, privacy controls, data storage policies and battery life. Whether the devices work without the subscription is also not stated.
My take: do the math. A Frontier plus a year of Bee Pro is $218.99. An Eclipse plus a year is $244. The hardware is the cheap part. The meter is the product, and the recorder is wired to a store. Check for a way to export your data before you wire it to your wrist.
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Meanwhile at the anchor desk
Two devices, a subscription and a wearable that can help you shop, all inside the Amazon universe. It is a gorgeous piece of corporate geometry!
The coverage names no model, no benchmark and no accuracy figure for the summaries. We know the price of the recorder better than we know what it hears.
