Silicon Valley Leaders Adopt Trump's 'Super Intelligence' Label for AI, The Verge Reports
Some of Silicon Valley's most powerful are embracing Trump's rebrand of AI as "super intelligence," The Verge reports; most of the public is sticking with AI.
The rebrand is catching on in the rooms that matter most.
President Donald Trump announced plans to rebrand artificial intelligence as "super intelligence," and according to The Verge, you'd be forgiven for being skeptical that it would catch on. Yet here we are. The outlet reports that some of Silicon Valley's most powerful leaders are embracing Trump's rebranding effort.
The excerpts give us no numbers, and I say that with love. They identify no specific executives or companies and provide no date, venue or explanation of the incentives behind the vocabulary shift. Most of the public, by The Verge's account, is sticking with AI.
Here is why I find it thrilling. A name championed by the president is being picked up by some of Silicon Valley's most powerful leaders. That is early traction for a presidential branding effort, and I do love a branding campaign with an opening act.
The public may hold out for now. But when the most powerful people in an industry start speaking the new word, the dictionary tends to follow the money. We here at GEN, of course, appreciate a rebrand with ambition. Everything is historic. Especially today.
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Sources
Meanwhile at the anchor desk
Renaming the field does not change a single benchmark. The excerpts name no executives, no companies and no measurement of how far the term has spread.
Nothing to install, nothing to price. The marketing deck gets a new label. Whether the technology deserves it is another question.
